Cheryl Tan: Walking the Talk in Property Asset Progression

Cheryl Tan’s journey from a brand specialist to running her own kids retail business to becoming a successful property expert is a rather unique one.

Coming from a diverse background in marketing, branding, and business ownership, she provides a different perspective towards client servicing. Her sales strategy is defined by her commitment to providing genuine, comprehensive guidance to her clients and fellow agents and a burning desire to positively impact their lives, all while subscribing to the belief that constantly upgrading your investment is key.

In this article, we will delve into Cheryl’s personal growth, her property asset progression journey, and her passion for helping others in the industry.

A Career Shift Rooted in Personal Experience

Cheryl’s venture into the real estate industry began in 2018, when she was running a successful kids apparel retail business. Her passion for property was triggered by her own experience of buying & selling property. She found the purchase journey to be highly transactional, lacking in-depth guidance and long-term planning. Motivated by her own experience, Cheryl decided to equip herself with the necessary knowledge and skills to make a difference in the industry.

“Being a business owner definitely helped because clients appreciate the mid to long-term view that I can provide. They also do not like to deal with agents who are transactional, and so I position this as my strength and how I differentiate myself from how other agents conduct their business,” says Cheryl.

This transition to real estate full time was not about seeking a change of pace but a conscious decision to fill a gap she perceived in the property industry. She wanted to provide a service that goes beyond mere buying and selling – one that takes into account the client’s life goals and provides guidance for their long-term property asset progression.

Property Asset Progression Planning

One of the key differentiators that set Cheryl apart in the industry is her personal journey of property asset progression. Over 14 years, she navigated her way from a Housing Development Board (HDB) flat to 2 condominiums, then to a freehold landed property. This journey not only provided her with a wealth of knowledge and experience but also gave her a unique buyer/seller perspective that she now applies in advising her clients. By sharing her successful asset progression with them, she instills confidence in her clients, to trust her advice and planning, making it easier for Cheryl to help them see the long- and short-term potential of their current and future property investments. I share with my clients not to view their current property as their forever home but instead always plan towards the next upgrade.

Cheryl shares, “Being a business owner also means I’m strong in planning, setting targets, and having an efficient system of achieving progression, which is not only beneficial for my clients, but also agents who join my team.”

Besides believing in the importance of having a clear exit strategy before making a property investment, Cheryl also makes sure her clients get the right property each time, taking into account various factors including the client’s family planning, proximity to primary schools and amenities. It’s not just about making a profit; it’s about finding a property that aligns with the client’s family goals and future aspirations in addition to achieving capital gain. She strongly believes in helping clients make informed decisions based on a comprehensive evaluation of their individual and familial circumstances. As a mother of two, Cheryl connects very well with couples & families, successfully assisting many in their property upgrading journey.

It was precisely because of the transactional nature that she perceives most agents to have, that she chose to come into the industry and take a different approach. Cheryl envisioned herself as a trusted property advisor who would guide clients through the entire process, from providing options based on their requirements & resources all the way until clients settled into their new homes. By providing a holistic approach and genuine advice, Cheryl builds strong and long-lasting relationships with her clients, who also look to her for help and advice on matters outside of the buying and selling of the property.

A Help-First Approach in Business

Cheryl’s approach to her work is deeply rooted in her genuine desire to help. Her clients often describe her as reliable and dependable, turning to her for unbiased real estate advice. Her willingness to go the extra mile to help her clients, even when there is no direct benefit to her, certainly sets her apart.

An example of her help-first approach can be seen in how she assisted one of her clients who was facing issues with his tenancy agreement. Due to uncertainty when signing on a tenancy agreement with another agent, the client was looking at a hefty loss of his security deposit. Despite it not being her transaction, Cheryl stepped in to aid him on her own time, successfully helping him minimise his losses.

This led to the client introducing her to his relatives and she managed to close two sale transactions from his strong referral. This incident not only solved the client’s immediate problem but also reinforced the importance of having a knowledgeable agent handle property matters. It earned Cheryl the client’s trust and further solidified her reputation as an agent who shows genuine care, rather than focus on the bottom-line.

Building a Team For Success

Cheryl’s success in the industry has given her the confidence to share with her team of like-minded agents. Drawing from her background as a business owner and a mother of two, she has developed a structured and efficient system for agents that emphasizes setting targets, accountability, and consistent prospecting. She aims to create a collaborative environment where each team member can excel in their respective roles. By leveraging her sales funnel and providing mentorship, Cheryl is confident in her ability to guide her team towards success.

In fact, many new agents have achieved their breakthrough in their first year with her, achieving consistent sales closing through the system and her guidance.

Conclusion

With her belief in the power of personal property asset progression, her emphasis on the importance of a help-first approach in business, Cheryl has carved out consistent top results for herself. With her extensive experience, strong marketing and branding background, and genuine desire to help, one would be hard pressed to find a more suitable agent to learn from and achieve real estate success with. So whether you’re looking for a property expert who values your life goals as much as property asset progression, or you’re an agent seeking guidance from someone who has walked the path, reach out to Cheryl Tan. Rest assured – she will definitely go all out to help you achieve your property dreams.