The first weekend of August brought a rare cross-market new launch lineup, with three new projects debuting across all three market regions: River Green in the Core Central Region (CCR), Promenade Peak in the Rest of Central Region (RCR), and Canberra Crescent Residences in the Outside Central Region (OCR).
Together, the trio moved more than 900 units, a strong showing that not only reflects healthy buyer demand but also sets a new benchmark for the CCR segment. Notably, River Green’s 88% sell-through rate (460 units) makes it the best-performing CCR launch of 2025 so far.
Table of contents
- River Green : Record CCR launch with local-driven demand
- Promenade Peak : RCR project with a River Valley address
- Canberra Crescent Residences : OCR affordability similar to EC
- What does this mean for the market?
River Green: Record CCR launch with local-driven demand
Without a doubt, the biggest star of the weekend was River Green by Wing Tai. Located in District 9 (Orchard/River Valley), next to Great World MRT station, the project sold 88% of its 524 units on launch weekend at an average price of S$3,130 psf. That works out to 460 units sold in just two days, making River Green the best-performing CCR launch of 2025 to date.
What’s more impressive is that nearly all unit types were well-received, even the larger ones that are not typically favoured in city centre locations. Over 90% of each 2-, 3-, and 4-bedroom units were taken up.
Notably, only 7 of the 104 3-bedroom units and 2 of the 35 4-bedroom units remain available. These strong sales of the larger units indicate healthy owner-occupier demand in River Valley.
However, the compact 1- and 2-bedders were a key factor in the project’s appeal. Buyers likely view River Green as an attractive entry into CCR homeownership. Stacey Ow Yeong, Head of Marketing at Wing Tai, noted that “the strong performance of River Green affirms our strategy of balancing unit efficiency with affordability”.
Read more: Two more River Valley new launches enter the market, with prices from S$1.2M
Who are the buyers?
About 98% of buyers were Singaporeans or PRs, showing that local demand is still the engine behind CCR activity when unit affordability aligns with expectations. Its location adds to the draw, especially for families looking to settle within 1km of River Valley Primary School.
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Promenade Peak: RCR project with a River Valley address
Just across the river, Promenade Peak by Allgreen Properties also drew solid interest. The 63-storey residential tower at Zion Promenade sold 54% of its 596 units, or 320 units, over the launch weekend.
Average prices showed a clear tiering between the two collections within the project. The Promenade Collection (smaller 1- to 3-bedders) averaged S$2,894 psf. Meanwhile, the Promenade Suites (3- to 5-bedroom units with private lifts) were sold at an average of S$3,343 psf.
The highest price hit S$3,521 psf for a 4-bedroom unit on the 61st floor, fetching S$5.57 million. A 5-bedroom premium unit also sold for nearly S$6.6 million.
Despite its premium pricing, buyer response suggests a tilt toward own-stay demand. The project does have a fair share of 1-bedders, but roughly 82% of the units sold were 2- and 3-bedders, and nearly half of the available 4-bedders were taken up.
Many buyers were likely HDB upgraders from surrounding mature estates such as Tiong Bahru, Queenstown, and Henderson. “The high resale prices in these estates allow households to use the proceeds for private housing and achieve their upgrading goals,” noted Kelvin Fong, CEO of PropNex.
With Singaporeans accounting for 90% of buyers, the project’s strong early performance reflects growing comfort among locals in buying into well-located RCR homes, even when prices push above S$2,800 psf.
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Well-located landmark project
Promenade Peak’s proximity to both Great World MRT and Havelock MRT, and amenities like Zion Riverside Food Centre and River Valley Primary School, make it one of the most conveniently located RCR projects this year. Though technically part of District 3 (Queenstown/Tiong Bahru), its River Valley proximity offers the same lifestyle benefits as its District 9 counterparts.
With its height of 240m, Promenade Peak is set to become Singapore’s tallest purely residential skyscraper, complete with what will be the country’s highest infinity pool.
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Canberra Crescent Residences: OCR affordability similar to EC
Further north, Canberra Crescent Residences marked a return for OCR launches since the first quarter of 2025. It is also the first new Canberra private condo project in four years, after The Watergardens in 2021.
Jointly developed by Kheng Leong Co. and Low Keng Huat, the project achieved 40% take-up, or 150 out of 376 units, during its first weekend. The average selling price? S$1,974 psf, notably competitive when compared to recent OCR launches exceeding S$2,300 psf.
Entry prices started at S$880,000 for a 1-bedroom, and ranged up to S$2.6 million for 4-bedders. All the 1-bedders sold out, and around 80% of units transacted were 2- and 3-bedders.
Read more: Canberra Crescent Residences: Can this new launch redefine value at S$1,880 psf?
Favoured by HBD upgraders
What stood out here was the strategic pricing. Developers acquired the site during the quieter market conditions of 2024, allowing them to price units at levels close to executive condo prices. This attractive price opened the door to a wave of HDB upgraders in Sembawang, many of whom had recently MOP-ed flats.
In fact, over 8,600 flats in the area reached MOP between 2021 and 2025. In 1H2025 alone, 68 larger resale flats in Sembawang sold above S$800,000, providing the capital to enter the private market.
The project’s appeal is also future-proofed. It’s within reach of Canberra Plaza, the Bukit Canberra hub, and proposed infrastructure in the 2025 URA Master Plan. That includes plans to transform Sembawang North into a vibrant new housing area.
Combined with the lower entry points, the project enables buyers to benefit from built-in value and higher potential for future appreciation.
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What does this mean for the market?
The spread of launches across CCR, RCR, and OCR provides a rare snapshot of broad-based buyer appetite in Singapore’s private residential market.
The standout result from River Green suggests that CCR launches can still excel, but only when priced thoughtfully and positioned with locals in mind. The fact that nearly all its buyers were Singaporeans or PRs bucks the traditional narrative that CCR condos rely heavily on foreign capital.
River Green’s strong performance also points to renewed confidence in the CCR market, which had seen slower activity since the April 2023 hike in Additional Buyer’s Stamp Duty (ABSD).
Promenade Peak’s results, while less dramatic, reinforce that the mid-tier RCR segment remains stable, particularly for centrally located, well-priced projects. Canberra Crescent, on the other hand, shows that price sensitivity remains a major factor, especially among first-time buyers and upgraders.
Notably, the three launches over the weekend outperformed the previous big launch weekend in July, where The Robertson Opus and UpperHouse (both within the CCR), as well as Otto Place EC, collectively sold around 650 units.
Private home new sales in Q3 2025 so far
This weekend’s nearly 1,000 units sold is not just a volume win. It points to recovering buyer confidence and a more decisive mood among home seekers as the second half of 2025 kicks off.
River Green, Promenade Peak, and Canberra Crescent Residences put a total of 1,496 new units on the market, and 62% of them were sold in the first launch weekend. Adding to the 893 new units sold in July, total new home sales for Q3 2025 (excluding executive condominiums) have already surpassed 1,820 units. This is significantly outpacing the 1,212 units sold in the entire second quarter of 2025.
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