Coastal Cabana EC achieves S$1,734 psf on launch sales, nearly all sea-view units taken up

Being the first new launch to enter the market this year, Coastal Cabana also marks the first executive condominium (EC) release of 2026, ahead of roughly four more EC projects expected in the pipeline. The development saw a swift response from buyers, moving 498 out of 748 units — about 67% — during its opening day (January 17). Average prices settled at around S$1,734 psf under the Normal Payment Scheme, and demand was especially strong for larger homes, with more than 90% of sea-facing units already taken up.

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67% sold on the first day of launch

Located beside Downtown East, Coastal Cabana drew immediate interest from upgraders, young families, and first-timers who had been waiting for an affordable entry point into private housing in the east.

By mid-afternoon on 17 January, about one-third of the units had already been snapped up. Demand continued to build steadily, and take-up crossed 60% by early evening. The day ended with 498 units sold — roughly 67% of the entire 748-unit project.

Coastal Cabana is jointly developed by Qingjian Realty, Forsea Holdings, ZACD Group, and Jianan Capital. It is also the first EC launch along Jalan Loyang Besar in more than 12 years, following the 495-unit Sea Horizon in 2013. The development offers a mix of 3- to 5-bedroom units ranging from 872 to 1,421 sqft.

Read our full review of Coastal Cabana EC here

Interest had been building since the public preview opened on 6 December, with more than 4,000 visitors streaming into the sales gallery during its first weekend alone. Buyers effectively had six weeks to study floor plans, compare stacks, and plan finances before launch day arrived.

Previous EC launches and their take-up rates

Coastal Cabana’s result fits neatly within the recent wave of healthy EC performances. Aurelle of Tampines secured a 90% take-up during its launch weekend in March 2025, while Otto Place moved more than half of its units during its July launch before almost selling out after second-timer balloting in August.

As of December 2025, only 17 new EC units remained unsold islandwide — 10 of which were leftover units at Otto Place. This scarcity helped support demand at Coastal Cabana, reinforcing strong buyer appetite for well-located ECs, especially at a time when private condo prices remain significantly higher.

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What’s driving demand for Coastal Cabana?

HDB upgraders and first-time homebuyers

HDB upgraders formed the bulk of buyers, particularly Pasir Ris families who wanted to remain in the area. But a notable group of first-time homebuyers also entered the market. Many of them exceeded the income ceiling for BTO flats or preferred the condominium lifestyle without the higher entry costs of a private development.

The latest sales trends show ECs remain among the most accessible private-housing pathways for these groups. Research data also shows that EC sales climbed from 1,227 units in 2024 to an estimated 1,630 units in 2025 — a 32.8% year-on-year increase. That set the stage for a more confident EC launch environment moving into 2026.

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Rare EC launch in Pasir Ris after 12 years

The 12-year gap naturally created pent-up demand among families within the Pasir Ris area. Many have gone more than a decade without a comparable upgrade path in their housing journey. Prospective buyers likely walked into the sales gallery with a built-in sense of familiarity, having lived nearby or visited Downtown East and Pasir Ris Park regularly.

That sense of familiarity is powerful, especially among HDB upgraders and growing families who want to stay close to a neighbourhood they already know well. EC buyers tend to prioritise stability and long-term lifestyle fit, and Coastal Cabana — with its quiet coastal setting, green spaces, and established neighbourhood amenities — offered exactly that.

Compelling pricing against mass market condos

The 3-bedroom units start from S$1.438 million (S$1,649 psf), while 4-bedroom units start from S$1.623 million (S$1,639 psf). These quantums sit at a sweet spot for many upgraders. For context, new private condominiums in the Outside Central Region (OCR) recorded a median of S$2,252 psf in 2025. In contrast, new ECs sold during the same year had a median price of S$1,754 psf or about 28% lower.

Additionally, resale ECs have been edging closer to private-condo prices — some units at Hundred Palms Residences, for instance, already surpassing S$2,000 psf. This has made new EC launches like Coastal Cabana appear even more compelling, especially for buyers who want the lowest possible entry point before values appreciate further.

Around 85% of buyers also chose the Deferred Payment Scheme (DPS). This option, available only for new EC purchases, lets buyers start servicing their home loan only when the development obtains its Temporary Occupation Permit (TOP). For many HDB upgraders who may still be managing an existing mortgage, this flexibility makes the move far more manageable.

Coastal Cabana’s setting strengthened its appeal as well. The project sits beside Downtown East and within walking distance of Pasir Ris Park, the beach, and Pasir Ris MRT. These attributes created a lifestyle proposition that resonated with families seeking a relaxed coastal environment without the premium typically associated with the District 15 or District 16 counterparts.

Read more: Comparing Coastal Cabana with older ECs and private condos in District 18

Larger units and rare sea-facing stacks

Sea-facing homes were the most coveted at Coastal Cabana. More than 90% of these were sold during the opening day, as EC buyers rarely get access to such views at accessible prices.

Notably, all 22 5-bedroom units were snapped up. More than 80% of the 4-bedroom units were taken too, showing that buyers valued larger formats and future-proof layouts that are suitable for families.

Pasir Ris ongoing transformation

Coastal Cabana stands to gain from URA’s continued rejuvenation of Pasir Ris town. Upgrades to the town centre, enhancements to the waterfront and recreational areas, and the upcoming Cross Island Line (CRL) will strengthen the area’s liveability and long-term attractiveness.

These improvements are likely to strengthen rental appeal and resale demand once Coastal Cabana achieves its Minimum Occupation Period (MOP) and, eventually, its full privatisation 10 years post-completion.

New EC supply in 2026: What’s next?

Coastal Cabana now stands as one of the stronger large-scale EC launches in recent years. Its mix of practical family layouts, a coastal lifestyle angle, and accessible pricing struck the right balance for buyers who wanted more space and better amenities without pushing their budget too far.

For homebuyers who missed out on their preferred stack or unit type, attention will naturally shift to the next EC coming to the east: Rivelle Tampines. The 572-unit project is expected to preview in March, and it will likely draw interest from the same pool of HDB upgraders and young families.

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Beyond that, more EC launches are planned across Woodlands, Bukit Panjang, and Sembawang throughout 2026. The upcoming pipeline has become clearer due to the ramp-up in government land sales (GLS). This gives buyers a better sense of what is coming next — and greater confidence in planning their upgrade journey.

See the full list of 2026 new launches here.

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