The Core Central Region (CCR) property market showed renewed strength over the weekend of July 19 – 20, with more than 300 units sold across two highly anticipated launches: UpperHouse at Orchard Boulevard and The Robertson Opus at Robertson Quay. The two luxury projects achieved solid sales momentum despite cautious market sentiment in recent months, recording an average price of around S$3,350 per square foot (psf).
Table of contents
- UpperHouse at Orchard Boulevard: A strong 54% take-up in the CCR
- The Robertson Opus: Rare 999-year luxury project sold 143 units
- Why CCR homes are gaining momentum
- Upcoming launches in the Core Central Region
UpperHouse at Orchard Boulevard: A strong 54% take-up in the CCR
UpperHouse, a 301-unit project jointly developed by UOL Group and Singapore Land Group, emerged as one of the most successful CCR launches in recent years. By 6 pm on launch day, the project had sold 162 units, representing a take-up rate of 53.8%. This strong demand came after two weekends of private previews and signals that buyers remain eager for well-positioned properties in Singapore’s prime districts.
Located at the junction of Grange Road and Orchard Boulevard, the 99-year lease UpperHouse sits right in the heart of District 10 and enjoys direct access to the Orchard Boulevard MRT Station on the Thomson-East Coast Line. For families, the project’s location within 1km of River Valley Primary School provides an additional draw, as this school remains one of the most sought-after in central Singapore.
Launch price at UpperHouse @ Orchard Boulevard
The project has been positioned as a luxury yet accessible entry point into the Orchard precinct. With an average price of S$3,350 psf, UpperHouse offers competitive quantum pricing compared to other high-end launches nearby. Smaller units, such as the 1-bedroom plus study, start from S$1.4 million, making it an attractive option for both first-time CCR buyers and investors. The 2-bedroom premium plus study units were the most desired during launch. With 60 out of 67 units snapped up, the prices range from S$2.34 million to S$2.72 million (or S$3,060 to S$3,560 psf).
Nearly all 3-bedroom units were sold at prices ranging from S$3.269 million to S$3.781 million, or S$3,230 to S$3,736 psf. Meanwhile, one-third of the 4-bedroom units from the Bespoke Collection were also taken up. Notably, a high-floor unit with a private lift and a private carpark in this collection fetched S$7.66 million or S$3,724 psf.
The project is the best-selling CCR development since The M was launched in 2020. According to Anson Lim, UOL’s senior general manager of residential marketing, the success of UpperHouse reflects its combination of efficient layouts, prestigious address, and attractive quantum pricing.
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The Robertson Opus: Rare 999-year luxury project sold 143 units
While UpperHouse captured attention near Orchard, The Robertson Opus made its mark in the Robertson Quay area. Developed by Frasers Property and Sekisui House, the Robertson Walk redevelopment project sold 143 out of its 348 units on the launch weekend. The sales translate to a take-up rate of 41%. The Robertson Opus’s pricing averaged S$3,360 psf, nearly identical to UpperHouse despite the near-freehold tenure.
The Robertson Opus stands out as the only 999-year leasehold project launched in CCR this year, adding to its rarity and appeal. The development is designed as a mixed-use enclave, with retail and dining spaces integrated into the ground floor and basement. The residential portion spans five low-rise blocks, arranged around a landscaped courtyard for a tranquil yet urban lifestyle.
The Robertson Opus launch price
Prices at The Robertson Opus start from S$1.37 million for a 431 sqft studio unit, with 1-bedders priced from S$1.58 million. 2-bedroom and 2-bedroom plus study units, which made up a significant portion of sales, were priced between S$2.17 million and S$2.63 million, translating to about S$3,149 to S$3,540 psf.
Larger homes also performed well during launch, with the Legacy Collection of 3- and 4-bedroom premium units seeing robust demand. Of the 27 3-bedroom premium units, 26 were sold at prices ranging from S$3.7 million to S$4 million, while eight out of nine 4-bedroom premium units were taken up, priced between S$5.15 million and S$5.39 million.
Read more: How The Robertson Opus compares with other new launches and nearby older projects [Price Analysis]
Frasers Property attributes the strong showing to a mix of affluent professionals, both local and international, who value long-term ownership in a highly coveted area. About 83% of buyers are Singaporeans, with 16% permanent residents, mainly from China and Indonesia. The remaining 1% is from the United States and Switzerland.
Proximity to Fort Canning MRT Station, the Singapore River, and River Valley Primary School (within 1km) were key selling points that resonated with both families and investors.
Why CCR homes are gaining momentum
The solid turnouts of these two launches highlight a key market trend: the narrowing price gap between CCR and Rest of Central Region (RCR) projects. According to Huttons Asia, the median psf price gap between CCR and RCR homes has dropped from 56.5% in 2018 to just 1.9% in the first half of 2025. This means buyers can now secure prime addresses at prices not far from upscale RCR launches.
With prices benchmarked around S$3,000 psf, new 99-year leasehold CCR condos could be very attractive to buyers.
Particularly for The Robertson Opus and UpperHouse, these projects are seen as competitively priced entries even against their own CCR segment. For comparison, nearby luxury projects have transacted at much higher prices. Freehold Park Nova on Tomlinson Road recorded sales averaging S$6,150 psf, while Boulevard 88 resale units averaged S$4,200 psf. Even the 99-year leasehold Cuscaden Reserve has seen resale units trade above S$3,100 psf in early 2025.
Upcoming launches in the Core Central Region
The strong performance of UpperHouse and The Robertson Opus is likely to set the tone for upcoming CCR launches in 2025. River Green, which is currently in its preview phase at River Valley, will be the next major project to watch, with sales bookings set to begin on August 2. Another highly anticipated development, Skye at Holland, is expected to launch in the second half of 2025, further adding to the luxury options in the CCR segment.
With limited land supply and sustained buyer interest, these upcoming launches could continue the momentum seen in July. Buyers who act early may still secure competitive entry prices before new launches set higher benchmarks.
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