September 21, 2021

How TikTok may change property searches for some millennial and gen-alpha homeowners

In March 2021, real-estate agent Rochelle Atlas Maize was tasked to sell a 6,300-sqft house in Santa Monica, California for US$5.299m. She decided to put it up on TikTok and within two weeks, sold it for US$5.1m. The house itself is a dream – six bedrooms, nine bathrooms, Spanish contemporary-designed – with a double-storey waterslide...

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