In real estate, some agents aim to chase volume. Others choose to build value. For buyers and sellers navigating major life decisions, the difference between the two often shapes their entire property journey.
Persis Tai belongs to the latter group – a quiet force in the industry whose data-driven insights, client-first ethos, and razor-sharp instincts have helped families make confident, strategic property decisions at every stage of life.
Today, she stands as SRI’s Top Sales Achiever (Projects) and is ranked among the Top 10 out of nearly 2,000 agents at the 2025 Keynote Awards – a recognition of her stellar performance across launches and private resales.
In 2025, she also earned the SRI Millionaire Achiever Award – a title that affirms what she truly brings to the table. For her clients, these accolades translate into experience, perspective, and the confidence of working with someone who has navigated multiple market conditions successfully.
Yet, Persis’s journey didn’t even start with property.
Table of contents
- From IT sales to long-term planning advisor
- Seeing beyond square footage
- Bridging data and heart
- Earning trust through clarity, not pressure
- A culture of growth: Mentorship, not just momentum
- Crafting property portfolios with purpose
From IT sales to long-term planning advisor
Long before she began advising clients on real estate portfolios, Persis was in tech. A high-flying corporate career in IT sales gave her the tools: client engagement, problem-solving under pressure, and the ability to identify needs others often missed.
But there was always something else pulling at her – a fascination with how cities grow, how families move, and how property choices affect everything from financial freedom to personal well-being.
“I’ve always been captivated by how Singapore evolves – how our city is designed with such foresight. I kept thinking, what if I could help families plan their lives with that same intention?”
That curiosity grew into conviction. She made the bold decision to walk away from a comfortable five-figure income and pursue a career in real estate.
Seeing beyond square footage
What makes Persis stand out isn’t flashy marketing or loud claims. Instead, she’s built her reputation on being methodical, empathetic, and refreshingly honest.
Her clients span the spectrum: from first-time buyers nervously stepping into their first purchase, to savvy investors seeking to rebalance multi-million dollar portfolios. Whether she’s handling a Core Central Region penthouse or a heartland family home, her lens remains consistent – tailor the strategy to the person, not just the property.
“I don’t believe in best buys. I believe in best fits. A so-called ‘great deal’ means nothing if it doesn’t support your life goals.”
This grounded approach has seen her excel across multiple segments – from private resale condos, to new launches, and more recently, landed homes. And with her 1st place finish as Top Sales Achiever (Projects) in 2025, it’s clear that her thoughtful style resonates in a results-driven world.
Bridging data and heart
Persis believes that emotion clouds good judgment. And in property, that can be costly.
That’s why she takes time to walk clients through facts and figures, ensuring they understand the “why” behind every recommendation. It’s not about reacting to market noise. It’s about creating a plan and sticking to it. “Fear causes paralysis. FOMO causes mistakes. I work with clients to remove both from the equation – by using data as our foundation.”
She recalls one case involving a young family who were eyeing a prime district property. On paper, it was a perfect fit. But the wife, overwhelmed by the idea of committing to something that felt beyond reach, began second-guessing.
“Instead of pushing, I sat down and addressed each concern, one at a time. I didn’t convince them – I clarified things until the client felt ready to proceed on her own terms.” Today, that same family is comfortably settled in their dream home, still amazed they ever second-guessed it. They’re also sitting on substantial gains.
Stories like these have become a hallmark of Persis’s approach. For her, it’s never about the fastest close. It’s about the right one.
Earning trust through clarity, not pressure
In an industry where speed and pressure can easily take over, Persis has carved out a reputation for being the steady hand clients didn’t know they needed. Clients who have worked with Persis often describe her as calm, clear-headed, and reliable – someone who doesn’t just show up to close, but shows up to understand. This steadiness becomes especially valuable for clients during emotionally charged decisions.
“We trusted her because she never hard-sold or pressured us. She respected our space and decisions, and always remained calm and focused – even when we were unsure.”
That was the sentiment shared by one client who entrusted her with both selling and buying a home. They recall how Persis handled each stage with measured calm, keeping them informed without overwhelming them, and offering space to reflect when decisions felt uncertain.
One client even treated Persis to an omakase dinner as a thank-you, turning the experience from a formal client-agent transaction into a more personal relationship.
“That dinner meant a lot,” Persis recalls. “It reminded me that what we do goes far beyond closing a deal – it’s about trust.”
A culture of growth: Mentorship, not just momentum
At the heart of Persis’s evolution is her team at SRI, where she works alongside some of the industry’s most respected leaders.
Mentored by Ken Low and Bala Prakash, she credits much of her growth to their guidance – not just in sharpening her technical skills, but in refining her values as an advisor.
“Ken and Bala taught me that you can be successful without losing your soul. They reminded me that integrity matters, and so does humility.”
The structure and support at SRI have helped her stay ahead of market trends, provide clients with accurate forecasting, and collaborate with other top producers to expand her perspective. This collective knowledge ultimately benefits clients navigating an increasingly complex property landscape.
“It’s not about rushing deals. It’s about doing things right, staying relevant, and having the right people around you.”
It’s this environment and mindset that helped her cross major milestones – including earning the Ascending Millionaire title in 2022 and 2023, followed swiftly by the SRI Millionaire Achiever award in 2024.
In 2025, she not only repeated the SRI Millionaire Achiever accolade but also ranked among the Top 10 Producers of the year. Together, these achievements show that sustaining performance – and delivering it again at a higher level – comes down to consistency, discipline, and skill.
Crafting property portfolios with purpose
In recent years, Persis has expanded her focus – working with clients to map out property portfolios that stretch across time horizons.
Some come to her looking to right-size their current holdings. Others are planning for children, retirement, or intergenerational wealth. Whatever the case, she doesn’t believe in blanket solutions.
Instead, she takes the time to understand each client’s unique circumstances – from their financial position and lifestyle needs to the emotions behind their decisions. This deeper understanding often reveals opportunities that generic advice would miss.
From there, Persis approaches each case like a blueprint: carefully mapped, tailored to life stages, and always with room to grow. This style of advising has brought clients peace of mind, making her a go-to name for high-trust referrals and multi-property buyers.
It’s also what contributed to her being named #1 in SRI’s Top 100 Achievers for 2024 – an honour that reflects both her performance and the relationships she’s built along the way. For those standing at a crossroads in their property journey, working with someone who plans beyond the transaction can make all the difference.
To explore your next property chapter with someone who plans with purpose and delivers with precision, contact Persis Tai at +65 8688 6399
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