In Singapore’s ever-evolving property market, the strongest real estate professionals are often those who understand not just prices and floor plans, but people. Buying or selling a home is rarely just a transaction. It is a life decision shaped by timing, emotions, family needs, and long-term security. Kaiting Cheng’s career reflects this reality closely, because her approach to real estate has always been rooted in understanding human behaviour, not just market movements.
Today, she is recognised within ERA for her consistent performance, project expertise, and heart-led service philosophy, earning Rising Millionaire accolades in both 2024 and 2025. She is also taking her first measured steps toward team building – a move that reflects not ambition for scale, but a desire to pass on the values that shaped her own journey.
Yet her journey into real estate did not begin with sales ambitions. Instead, it started with curiosity, resilience, and a desire to help families make confident decisions in a complex market.
Table of contents
- A pivot from Sociology to real estate
- An all-rounder who meets clients where they are
- Learning to see the bigger picture
- A story that reflects how she truly works
- Deep market knowledge through new launch project leadership
- Why clients stay – and refer others
- Kaiting Cheng
A pivot from Sociology to real estate
Kaiting has been a real estate agent since 2016, which also marked her first full-time role. She entered the industry at 25, equipped with a Sociology degree, a newly obtained real estate licence, and a genuine love of connecting with people.
At the time, her then-boyfriend, now husband, was already working as an agent. Through him, she gained early exposure to the realities of the profession, allowing her to observe the demands of the job from the outside before deciding to step into the field herself.
Naturally extroverted and comfortable striking up conversations, Kaiting might have seemed well-suited for real estate from the start. However, the early years proved far more challenging than expected. Most people in her social circle were applying for BTO flats, which meant resale transactions were few and far between. With limited warm leads, she relied heavily on cold calls, while also facing doubts from prospects who questioned her age and experience.
Instead of trying to overcompensate, she chose honesty. “I told clients upfront that I was new,” she shared. “But I also told them that I would give them everything I had.”
During this period, one mindset anchored her through the uncertainty. “If I lose, I learn. If I win, I gain,” Kaiting said. Rather than viewing rejection as failure, she treated each setback as a lesson – one that sharpened her understanding of people and trust-building over time.
Just as importantly, she set a personal rule early on: she would never sell a property she would not be willing to buy herself. That principle became the foundation of how she worked – and continues to guide her decisions today.
An all-rounder who meets clients where they are
Kaiting does not box herself into a narrow niche. Instead, she works with clients based on what they need at each stage of life. Over the years, she has handled rentals, resale homes, new launches, and multi-stage upgrade journeys – often walking with the same clients across multiple milestones.
This flexibility allows her to guide without forcing clients into predetermined paths. Instead of asking, “What should you buy next?” she often starts with, “What are you trying to achieve and why?”
Her social media presence plays a meaningful role here as well. Through her Instagram, @kaitinghearts, she shares property insights, market observations, and lessons from the ground. As a mother and active sports enthusiast, her content resonates naturally with parents, professionals, and individuals from different walks of life. Over time, many of these online connections turn into real conversations – and eventually, long-term clients.
Learning to see the bigger picture
Early in her career, Kaiting leaned on the guidance of her husband, who is also an experienced realtor and the Division Director of the Ken Seah Division. One of the most valuable lessons she took from him was learning to step back and view challenges from a wider lens.
Rather than seeing problems as dead ends, she learned to reframe them as decision points – opportunities to explore alternatives and present clearer options to clients.
Over time, she developed her own working style. While her husband approaches decisions with speed and logic, Kaiting leads with empathy and emotional awareness. This balance has proven especially effective when advising couples with differing priorities.
As her confidence grew, she trusted her instincts more deeply. What mattered was not doing things “the usual way,” but doing what genuinely worked for her clients. That mindset eventually translated into tangible milestones, including Rising Millionaire awards in both 2024 and 2025.
A story that reflects how she truly works
One of the clearest examples of Kaiting’s approach can be seen through a long-term client journey that began on social media. When they first connected, the couple were renting and considering their first home – a 1-bedroom condominium near Matlock.
During negotiations, an ethical issue surfaced when the seller’s agent attempted to exclude Kaiting from the transaction and deal directly with the buyers. Rather than escalating the situation in a way that could jeopardise her clients’ chances, Kaiting chose transparency.
“I told them exactly what was happening,” she explained. “And I told them I was prepared to step aside if that was what it took for them to secure a home. I didn’t want them to lose the house.”
That same night, she identified an alternative unit within the same development. It came with a better facing, a higher floor, and was priced similarly – if not slightly lower. The deal progressed smoothly, and the couple purchased the unit for approximately S$750,000.
Three years later, in early 2025, they returned to Kaiting, ready to upgrade. With the Seller’s Stamp Duty (SSD) period fulfilled and their finances stronger, she guided them through the sale of the unit at S$902,000, allowing them to realise a healthy gain.
Their next focus was Avenue South Residences. While initially drawn to a second-floor unit, Kaiting felt they could do better. Through her own checks, she identified a third-floor unit with clearer views – though it was only listed for rent. Instead of dismissing it, she reached out to the rental agent and presented a practical case to the owner.
After three days of negotiations, complicated further by the sellers being overseas, the deal came together. The couple eventually purchased the 3-bedroom-plus-study unit for S$2.3 million. Throughout the upgrade process, Kaiting provided detailed affordability assessments and cashflow breakdowns to ensure the move was genuinely comfortable, not just achievable on paper.
Today, they remain among her strongest advocates and have referred friends to her – just as many of her clients do.
Deep market knowledge through new launch project leadership
Beyond resale transactions, Kaiting also brings deep expertise in new launches through her role as a Project IC (In-Charge). Appointed by her company to specialise in selected developments, she works closely with developers and supports fellow agents with on-the-ground insights.
Her Project IC roles include:
- Tenet EC (2022)
- Lentor Mansion (March 2024)
- Springleaf Residence (August 2025)
- Faber Residences (October 2025)
Combined with her Titanium Tagger status, this experience allows her to bridge resale planning with new launch opportunities seamlessly.
Why clients stay – and refer others
When clients talk about their experience with Kaiting, a common theme emerges: they feel that she is genuinely involved. She remains engaged throughout the house-hunting process, provides regular updates, and stays present even during quieter periods. When milestones are reached, whether it is key collection or the completion of renovations, she celebrates alongside them.
For many, working with her feels less like dealing with a property agent and more like being guided by someone they trust. That sense of honesty, presence, and personal investment is what keeps clients coming back and recommending her to friends and family.
Kaiting Cheng
Whether it’s your first home purchase, a resale decision, or a multi-stage upgrade, working with Kaiting means having someone who puts your interests first. She takes the time to understand your goals, offers clear and practical guidance, and supports you in making decisions that make sense both now and in the long run.
At the same time, Kaiting is beginning the next chapter of her career through thoughtful team building. She is looking to work with like-minded individuals who value integrity, continuous learning, and client-first service, offering hands-on mentorship shaped by the same principles that guided her own journey.
Whether you are planning your next property move or exploring a career in real estate under a values-driven leader, connect with Kaiting at+65 8322 1001.
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