Content Marketing is a key marketing strategy for PropertyGuru, with proven effectiveness for branding, lead generation and customer retention. However, the present state of content marketing is not without its challenges. The content landscape has gotten more crowded, leading to higher standards for content that is ownable, sharable and scalable.
Rather than pursuing the an ideal of ‘Big Data,’ PropertyGuru believes in leveraging on the insights gathered from “small data,” and using “data journalism” to deliver content with higher returns of investment.
This white paper shows examples of how brands can benefit from “Small Data journalism” to bring their content marketing performance to higher levels.
Click here to download the White Paper!