How to Use Data to Close More Deals

Data is one of the newest and most valued assets in our digital economy.

Understanding data is an important aspect of your role to help your customers make better decisions. Here’s 3 ways you can use data to close more deals:

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Click to do directly to: AreaInsider | FastKey Projects | Market Supply Gap | Agent News | Consumer Sentiment Survey | Property Market Index

Analyze Market Supply & Demand to Identify Opportunities

The pandemic has fast forward digital transformation within the real estate industry, with property information readily available at any time of the day leaving property seekers spoilt for choice. 

To stand out from competition, you must leverage on data to analyze property price trends and market demand shifts to identify opportunities. AreaInsider helps you stay updated on price trends for popular hotspots in Singapore, while FastKey Projects allows you to explore regional projects and special offers by developers. 

In addition, Market Supply Gap on AgentNet provides demand and supply data updated daily to help you easily identify specific areas where you can enjoy higher success rate 

When there is a higher demand and lower supply, Market Supply Gap identifies this as an opportunity – so agents can use this information to optimize advertising investments and efforts 

Here’s how it looks like:  

Market Supply Gap

Attract More Leads with the Right Data

Another useful way to get updated information is through our monthly editions of ‘When & Where to Focus Your Listings’ under Agent News! 

Based on our November edition, listing views peak the highest on Sunday and maintain momentum through till MondayWe also noticed that property seekers are most active during 12pm-3pm and keep up a high level of engagement till 11pm. 

Now that you know when and where property seekers are actively searching on our website, you can optimize your listing by using Spotlight and Auto-Repost feature to gain maximum exposure.    

Opportunities for Agent Partners

To empower you to become trusted advisors to your customers, here are some resources supplemented with useful data to help you close deals faster:  

  • Consumer Sentiment Survey 
  • Property Market Index  
  • PropertyGuru Academy  
  • Agent Partner News Digest (you’ll see them published once every 2 weeks on your AgentNet!) 
  • Help Articles 

We hope these resources will be helpful to you! In the meantime, be safe and stay tuned for next updates. 

Being a better partner for you,  
PropertyGuru Team 

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