ERA and Nanyang Polytechnic launch digital marketing co-certificate

ERA Realty Network has partnered with Nanyang Polytechnic (NYP) to launch a new co-certificate in digital marketing. Through the partnership, ERA aims to empower its agents with advanced digital marketing skills, amplifying their ability to market and sell properties in the rapidly evolving market.

The course will be developed by NYP, bridging the gap between traditional practices and emerging digital trends.

Given property agents’ working hours, the classes will be conducted via both face-to-face and online modes. The Co-Certificate in Digital Marketing comprises four modules:

  1. Event Branding and Social Media Marketing
  2. Digital Video Production
  3. AI for Business Communication
  4. Sales Closing Techniques

The course is not exclusive to ERA agents. According to the press release, there are plans to make the course available to the general public.

“This collaboration is an important piece of the bigger puzzle we are putting together in fully embracing and adopting digital transformation,” said Marcus Chu, CEO of ERA Singapore, ERA Asia Pacific and APAC Realty.

“Our agents will not only have access to cutting-edge proptech tools, but will also acquire the know-how, to leverage them effectively, allowing them to deliver their best work.”

“Upskilling is critical in any industry. It is laudable how ERA is a positive agent of change for its 8,800 agents in Singapore. Real estate is highly competitive, and the market environment is volatile. Equipping agents with the right digital skills and access to technology will be crucial as homeowners and seekers increasingly go digital in their media and advertising consumption,” said Russell Chan, Principal & CEO of NYP.

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