6 key insights for W Residences Marina View prospective buyers

If you have been watching Singapore’s luxury residential market, you may have already heard the buzz around W Residences Marina View. It’s the one that brings together the prestige of Marina Bay address and the glamour of the W Hotels brand.

For discerning buyers seeking not just a home but a statement of lifestyle, W Residences Marina View is one of the most distinctive launches in recent years. Below, we unpack essential insights every prospective buyer should know — from its positioning as Singapore’s first W Hotel–branded residence to its pricing, early transactions, and the broader market around Marina Bay.

Singapore’s first W Hotel–branded condo

W Residences Marina View is a landmark in Singapore’s high-end property scene. Developed by IOI Properties Group through its subsidiary, Boulevard View Pte Ltd, this 99-year leasehold project is located at 22 Marina View. Once completed around 2028–2029, it will feature 683 luxury residences spread across a 51-storey tower integrated with a W Hotel and lifestyle podium.

As Singapore’s first W-branded residential development, the project infuses the hospitality DNA of W Hotels into private living. Residents can expect signature services such as concierge support, home maintenance, and even access to the “Whatever/Whenever®” service concept, which the W brand is known for worldwide. Interiors are designed with hotel-grade finishes, blending contemporary style with smart-home features and views over Marina Bay and the city skyline.

What sets this apart from other luxury condos is its brand-driven proposition. Buyers are not simply purchasing property; they are buying into the global W lifestyle — one that promises exclusivity, design sophistication, and impeccable service. However, that also means paying a premium for brand equity and long-term service operations, both of which warrant careful evaluation.

100 new homes released, priced from S$3,230 psf

IOI Properties will release 100 units for public sale on 25 October 2025, marking the first phase of what will eventually be 683 homes. These units in the first wave of launch are located on levels 16 to 20, comprising 85 1- to 3-bedroom units and 15 4- and 5-bedroom units under the development’s Signature Collection.

Prices start from around S$3,230 per square foot (psf), with entry prices from about S$1.78 million for the 1-bedder spanning 538 sqft.

These launch figures are positioned at the higher end of the Core Central Region (CCR) spectrum, surpassing even some of the city’s well-established Marina Bay developments.

However, this pricing aligns with its ultra-luxury segment and branded residence status. The strong brand partnership with W Hotels, coupled with its location in Singapore’s most prestigious business and leisure district, creates a product that is deliberately positioned to appeal to global buyers and ultra-high-net-worth individuals.

Buyers should note that while the early release offers “preview” pricing, subsequent phases are likely to see upward adjustments. The project’s scale and gradual rollout allow IOI to pace its sales in line with market sentiment. Those who value early entry into a branded project may find this tranche the most advantageous.

Transacted units at W Residences Marina View

The public launch follows the project’s private VVIP preview phase in July, which saw two units transacted. Based on URA caveats, a 1,195 sqft 3-bedroom apartment was sold for S$3.985 million (S$3,335 psf) on July 12, and another 850 sqft premium 2-bedroom unit was transacted for S$2.85 million ($3,352 psf) on July 17.

Branded residences such as W tend to resonate most with international buyers who are already familiar with the concept — those who’ve stayed at a W Hotel in places like Bali or New York and see the brand as more than just accommodation, but a lifestyle worth investing in.

In Singapore, however, that audience remains relatively niche. Local ultra-high-net-worth individuals are generally more pragmatic, viewing real estate primarily as an instrument for wealth preservation, capital growth, or legacy planning rather than a lifestyle statement.

This creates a different market dynamic altogether. Launching now, W Residences is effectively testing how much weight a lifestyle-driven brand can carry in a market where the foreign luxury segment has thinned out, and where domestic buyers often prioritise fundamentals over flair.

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ONVIA membership for branded residences

One of the unique features that distinguishes W Residences Marina View from traditional condominiums is its tie-up with the ONVIA membership programme. Homeowners automatically receive ONVIA + Marriott Bonvoy Platinum Elite status, granting access to a suite of privileges across the global network.

These include room upgrades, late check-outs, and preferred rates at participating hotels — effectively extending the W lifestyle beyond the walls of the Marina View tower.

The membership also complements the in-residence experience. Owners can access concierge services, curated events, and personal assistance typically found in W Hotels. This transforms daily living into a continuous luxury experience, one that blends home comfort with the indulgence of global hospitality.

However, buyers should understand the fine print. Certain perks, such as elite hotel status, may be time-limited or non-transferable if the unit is leased out. Moreover, branded residences typically come with higher maintenance and management fees to sustain service quality.

While this may not be a concern for owner-occupiers seeking convenience and prestige, investors should carefully weigh these recurring costs against expected yields.

Luxury home sales around Marina Bay

To evaluate W Residences Marina View objectively, it helps to view it in the context of the wider Marina Bay market. This area has long been a magnet for international buyers drawn to its waterfront skyline, proximity to Singapore’s financial district, and integration with major transport nodes such as Marina Bay MRT and Shenton Way MRT.

Among 99-year leasehold condominiums in District 1 (Boat Quay/Raffles Place/Marina), the average psf is now recorded at S$2,763. By contrast, W Residences’ launch prices start above S$3,200 psf, setting a new benchmark for the district. The gap is explained by its newer build, stronger branding, and the service layer that comes with a managed residence.

At the ultra-luxury end, the spotlight has turned to Skywater Residences in the neighbouring Tanjong Pagar. Set to become the tallest building in Singapore upon completion in 2028, Skywater has already recorded some of the country’s most jaw-dropping transactions.

In May 2024, a sprawling 7,761 sqft residence was sold for S$47.3 million, working out to S$6,100 psf — one of the highest psf figures achieved for a non-landed home in the CBD. Then, in June 2025, another 5,285 sqft unit on the 55th floor changed hands for S$30.9 million, or S$5,841 psf.

These headline-grabbing numbers highlight the widening price spread within the CBD’s luxury market. While older 99-year leasehold projects are trading comfortably below S$3,000 psf, new-generation branded or super-luxury projects are pushing past S$5,000 psf. This suggests that buyers are increasingly willing to pay significant premiums for projects that combine global branding, exceptional height, or architectural distinction.

Tapping into Marina Bay transformation

Over the coming decade, the URA’s vision for Marina Bay is to evolve the area from a largely commercial skyline into a truly mixed-use district — one where offices, homes, schools, and everyday amenities coexist within the same urban fabric.

Just across the bay, Marina South is already leading this transformation, with around 10,000 new homes in the pipeline. The inclusion of public housing here marks a major shift, introducing a more lived-in vibrancy that the Marina Bay area has long lacked.

Earlier this year, One Marina Gardens offered a glimpse of what this next phase might look like. Its design integrates childcare centres, supermarkets, and F&B spaces seamlessly alongside residential towers, setting a precedent for future developments in the precinct.

As more sites follow this model, Marina Bay is expected to gradually shift from a postcard-perfect financial hub into a neighbourhood that feels animated, local, and genuinely lived in.

By the time that vision is fully realised, W Residences Marina View will already be a well-established address. That timing could work to the advantage of buyers who are prepared to hold their property long-term. As the surrounding environment matures, the project’s appeal — both as a residence and an investment — is likely to deepen.

On the other hand, short-term speculators may find less immediate upside. While the URA’s track record of urban renewal is remarkably consistent, transformation on this scale takes time. For those willing to wait, however, W Residences Marina View could be one of the earliest beneficiaries of Marina Bay’s next great evolution.

Stay updated with the latest news and insights on Singapore’s new launch market here.

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