When and Where to Focus Your Listings in May

A lot of selling comes from knowing where your potential leads are. This way, you know where to focus your resources and invest in what matters.  

Similar to our previous article on ‘How to Use Your Ad Credits Smartly’, today we’re sharing insights gathered from just last month (April 2020) – so you get the newest and most relevant information.  

When to Focus Your Listings? 

For this, we looked at volume of searches made by property seekers during the different days of the week.  

In terms of days of the week, it seems that weekends are the clear winner – with Sunday just edging above Saturday by a little.  

The weekdays overall saw relatively balanced search volumes, with Tuesday being the day with the lowest number of searches in the month of April 2020.  

Graph01_Volume of Property Searches (April 2020)

Now that you know property seekers are more actively searching on weekends, let’s look at the time of the day they’re most active.  

We saw that property seekers started getting active in the afternoon and they peaked at 8PM to 11PM.  

Graph02_Volume of Property Searches (April 2020)

In our previous article, we noticed that property seekers were most active on Mondays and at 12PM to 3PM instead. However in the month of April 2020, we saw this interesting shift in consumer behaviour

This could be attributed to the fact that many of us are staying at home. Through staying at home, you might be working more hours and finding it even harder to juggle family and work. Which might explain why property seekers can only search on weekends, when they have more mind space for property search; and more in the nighttime, when the children are more likely to be asleep.  

Where to Focus Your Listings?

Here’s a look at the 28 different districts in Singapore and the volume of views they’ve had over the month of April 2020, from the lowest to the highest in viewing numbers. 

Consistent to our findings on ‘Property Seekers Still Keen Despite COVID-19. Here’s What They Are Looking At.‘,  the district with the highest search volume continues to be in Hougang/Punggol/Sengkang.

Graph03_Volume of Property Searches (April 2020)

And here’s a look at the volume of searches for ‘Sale’ listings versus ‘Rent’:  

Graph04_Volume of Property Searches (April 2020)

All in all, the volume of property searches still remains strong in Singapore – but just as our lifestyle has been different these couple of months, so has the property seekers’ search behaviour.  

However it’s always important to know that every listing is unique and you should monitor their Listing Performance Insights closely as well!

Graph05_Volume of Property Searches (April 2020)

This wraps up our article for the week – we hope you found this piece useful.  

Stay tuned for next week’s publication!  

#GuruCares #SGunited #PGStandByYou 

Check out your COVID-19 Resource Guide to see the relief measures, latest webinars and articles available to you! 

Sign up for your free webinar sessions available on PropertyGuru Academy 

Other articles on COVID-19 Relief Initiative for Agents: 

  • Standing By You Through COVID-19 (Relief measures launched on: 18 March 2020) 
  • Supporting You Further With COVID-19 Relief Initiative: Circuit Breaker Edition (Relief measures launched on: 13 April 2020) 
  • Enhanced COVID-19 Relief Initiative For Agent Partners (Relief measures launched on: 30 April 2020) 
  • How To Use Your Ad Credits Smartly  
    Get insights from our consumer data on how to optimise your Ad Credit spend   
  • Stockpile Your Prospects By Using These 3 PropertyGuru Features  
    Discover 3 ways on how you can use this time to stockpile your prospects, by building trust and credibility with property seekers.   
  • 3 Online Courses We Recommend To Property Agents  
    Learn tips and skills from real estate professionals to help you prepare for post COVID-19 market rebound. 
  • Property Seekers Still Keen Despite COVID-19. Here’s What They Are Looking At 
    Gain valuable insights on what property seekers are looking for, despite these uncertain and challenging times. 
  • Helpful Tips to Close Deals During COVID-19 
    Here’s a list of some tips on how you can up your game and still manage to successfully close deals, despite these challenging times.  
  • When and Where to Focus Your Listings in May 
    Get valuable insights based off PropertyGuru’s proprietary data in April 2020, to strategise your next steps to success.  
  • 3 Online Marketing Tools for Property Agents 
    Check out these 3 easy-to-use online marketing tools that are sure to help your success as a property agent. 

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