ERA partners with CGS-CIMB to promote financial literacy

The partnership between ERA and CGS-CIMB aims to promote financial literacy and empowerment, webinars and programmes can be expected. Source: ERA

Real estate agency ERA Singapore (ERA) has signed a Memorandum of Understanding (MOU) with CGS-CIMB Securities (CGS-CIMB) in a bid to promote financial literacy and empowerment.

The partnership will see ERA and CGS-CIMB conduct webinars and regular educational programmes to guide consumers to achieve financial security via portfolio diversification in stocks and real estate.

It will also see the integration of Environmental, Social and Governance (ESG) criteria to promote sustainable investment as well as long-term growth.

The collaboration will further expand the two companies’ outreach within the Asia Pacific region and China through the strong network of ERA across 10 countries in the Asia Pacific region and the global network of CGS-CIMB in over 20 countries.

ERA Singapore CEO Marcus Chu said they are honoured to collaborate with CGS-CIMB and “help individuals steer their financial empowerment journeys in a secure investment environment”.

“One of the biggest financial decisions an individual will make – property purchasing – requires meticulous planning that goes beyond budgeting,” he said.

“For its part of the collaboration, ERA will empower home buyers and sellers with the right knowledge and know-how to transact in real estate. They can access professional, personalised property advice before approaching ERA’s trusted advisers for in-depth analyses.”

CGS-CIMB Group Chief Executive Officer Carol Fong said CGS-CIMB understand that investing for the future “is a high priority for many individuals”.

“We are here to help them take a multi-dimensional approach in their journey to achieve financial freedom. As part of our financial literacy efforts, CGS-CIMB will be rolling out comprehensive programmes on investing in financial products including stocks and shares,” she said.

“In addition, if they require customised service, they can always approach our trusted financial advisors. I have the utmost confidence that our work in our respective industries, and society at large, will create new opportunities and enable us to build a future that will benefit one and all.”

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Cheryl Chiew, Digital Content Specialist at PropertyGuru, edited this story. To contact her about this story, email:

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