ERA rolls out new digitalisation initiatives for agents, customers

ERA APAC Centre’s Transformation Ceremony on 11 November, attended by Minister Demond Lee, unveiled digital initiatives aimed at making property transactions efficient and seamless. Image credit: ERA

ERA Singapore (ERA) has unveiled end-to-end digitalisation initiatives for its agents and customers at its Q4 Career Advancement Day on Wednesday (11 November).

National Development Minister Desmond Lee attended the event and delivered a keynote speech on the real estate industry’s digital transformation.

“ERA is in full support of the government’s initiative to build a trusted digital ecosystem as we move towards an increasingly efficient and convenient Smart Nation. 2020 has been a year of driven changes with industries pivoting to the digital sphere to streamline work processes which in turn has transformed lifestyle patterns,” said Jack Chua, Chief Executive Officer of ERA Singapore. 

ERA’s digital initiatives include the adoption of digital document and signature solution by digital signing application provider Dedoco. The software is “integrated with GovTech’s recently launched Sign with SingPass feature under the Smart Nation Initiative”, said ERA in a release.

It noted that the new solution reduces the time spent on delivering documents for signing by clients and is more time-efficient for property owners, particularly those based overseas.

It also minimises agents’ contact and exposure to risk when servicing clients.

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“Going digital is inevitable given the current global situation and Dedoco aims to make property transactions as seamless as possible for ERA and its valued clients,” said Daphne Ng, Executive Director of Dedoco.

ERA also introduced a chatbot, developed in tandem with YOOZOO AI Innovation Lab, that allows agents to easily access project information via WhatsApp.

To expand its regional outreach, ERA partnered Anjuke, a leading real estate portal in China with over 100 million monthly users.

It also partnered PropertyGuru for the launch of Asia Virtual Property Expo.

To run until 12 December, the first multi-market virtual property expo will showcase more than 300 properties and 40 webinars across five countries – Malaysia, Vietnam, Indonesia, Thailand and Singapore.

Meanwhile, ERA revealed that its headquarters at ERA APAC Centre is slated for a major facelift. 

“Once its transformation is complete, agents will get to enjoy access to a suite of facilities. There will be a media room equipped with cameras, lighting and audio systems for them to produce videos or conduct virtual training sessions and meetings,” said ERA.

“Several interactive LED display screens that will showcase virtual property galleries will also be installed so clients can view and enquire about different projects at once. A co-working space, modelled after globally successful shared spaces, will allow agents to brainstorm ideas and seek consultation with their fellow colleagues,” it added.

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