Exceptional Homes – Mediacorp, PropertyGuru in partnership for Singapore’s largest luxury virtual real estate event

Exceptional Homes is the inaugural content collaboration between Mediacorp and PropertyGuru. The virtual real estate event caters to the robust consumer demand for upscale private property.

Property marketplace PropertyGuru has partnered with Mediacorp, Singapore’s national media network, to host Exceptional Homes, the largest luxury virtual real estate event within the city-state.

Exceptional Homes will run from 20 to 28 November, featuring the latest private property projects for sale via an immersive digital experience.

The nine-day event will also offer a series of live webinars, panel discussions and presentations to cater to keen market interest in high-end property investment.

There will also be a virtual lounge, where attendees can engage in various topics, including strategies for high-end property financing, the luxury property outlook and market dynamics, as well as the long-term value of sustainable homes.

Guided virtual tours on the private development projects will be offered to property hunters, while by-invite virtual engagement sessions will be extended to select attendees.

Other attendees can also access such sessions on-demand post-event.

Exceptional Homes marks the first partnership between Mediacorp and PropertyGuru.

The alliance is aligned with the commitment of the two companies to provide innovative solutions as more property buyers move online.

“Mediacorp is pleased to mark our first foray into the luxury real estate market with PropertyGuru, as we build on our proven track record in offering innovative content solutions to meet evolving consumer demands. By leveraging the strength of CNA Luxury’s content as well as the wide reach of our omnichannel network, Mediacorp will raise public awareness of the event and offer our partner unprecedented access to a broad base of aspiring and prospective high-net-worth property buyers. We look forward to working with PropertyGuru to empower consumers to make informed decisions on their luxury property investments, while driving digitalisation in the real estate ecosystem as a whole,” said Parminder Singh, Chief Commercial and Digital Officer, Mediacorp.

“We are excited to bring together Exceptional Homes, a bespoke luxury virtual property event for Singapore home buyers in partnership with Mediacorp,” said Jeremy Williams, Chief Business Officer, PropertyGuru Group. “With PropertyGuru’s digital expertise having curated immersive virtual property shows since last year and property market insights combined with Mediacorp’s extensive media network, Exceptional Homes will serve as a platform to help consumers make informed, smarter decisions. We have observed an accelerated demand for the luxury home segment, and this event is well-timed to provide property seekers with one place to find all answers for their luxury home search. This further strengthens our commitment to deliver smart digital solutions and data-driven insights that will benefit the property ecosystem, bringing together home seekers, real estate agents, and property developers.”

To sign up for the Exceptional Homes experiential journey, interested parties can visit cna.asia/exceptionalhomes from 4 November.

Looking for a property in Singapore? Visit PropertyGuru’s ListingsProject Reviews and Guides.

Cheryl Chiew, Digital Content Specialist at PropertyGuru, edited this story. To contact her about this story, email: cheryl@propertyguru.com.sg

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